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Research papers

Breaking the mould

This paper describes work that has been carried out to empirically demonstrate the benefits of multi-media CAPI interviewing to the advertising process and to brand management. It draws on both previously published research and new research.

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Mike Denny, Kevin Ford, Jon Wilkins
September 1, 1997
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Citation

Denny, Ford and Wilkins (1997a, September 01). Breaking the mould . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/breaking-the-mould-